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Eurostar
C/M/1586. The handling and wide reporting of the breakdown of Eurostar trains and the affect on marketing and future sales
- WORDS:
- 450
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper evaluates the way in which the breakdown of Eurostar affected the marketing department, in special view of future sales. The paper briefly describes the many different affects that range from bad media coverage, legal action to advantage to competitors. The issue of trust is outlined as one of the main consequences of the breakdown.
KEYWORDS: Eurostar, marketing, trust!,
C/OM/260. TQM and Relationship Marketing in Eurostar
- WORDS:
- 2750
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the practices of Total Quality Management (TQM) used by Eurostar, a high speed rail service provider. The steps in improving the quality of their service are examined suggesting recommendations on the basis of Crosby’s 14-step guidelines. The strategies of Eurostar’s relationship marketing are discussed.
KEYWORDS: Total Quality Management, TQM, Eurostar, service quality, relationship marketing,
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