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Euro Food Mart

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S/M/506. Marketing and promotional strategies of Tesco and Euro Food Mart

WORDS:
10500
DATE:
2009
PRICE:
109.99 GBP

The paper looks at the marketing strategies of two UK supermarkets, Tesco and Euro food Mart, presenting the background of both companies, and comparing them along the lines of advertising and promotion. Promotional channels and techniques are described and evaluated, the target markets of Tesco and Euro food are compared, objectives are set for Euro food Mart using the SMART model, key components of their marketing mix are detailed.

 

KEYWORDS: Promotional strategy, marketing strategy, Tesco, SMART, Euro food Mart, marketing mix, advertising,

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S/EI/62. E-commerce in Euro Food Mart

WORDS:
8300
DATE:
2009
PRICE:
89.99 GBP

The paper looks at the development of e-commerce in Euro Food Mart in Hertfordshire providing information on the concept of e-commerce, examining the advantages and disadvantages of e-commerce for the company, discussing the techniques used by their e-commerce website, comparing them with those used by other supermarkets, highlighting the features that are needed for the website success, describing legislation related to e-commerce, outlining marketing and financial implications of e-commerce, and evaluating the risk involved in the introduction of e-commerce in Euro Food Mart.

 

KEYWORDS: Euro Food Mart, e-commerce, website,

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