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Estee Lauder
P/M/125. Estee Lauder marketing communications strategy development
- WORDS:
- 9500
- DATE:
- 2003
- PRICE:
- 99.99 GBP
The objective of this report is to establish a successful strategy in the re-positioning of Estee Lauder cosmetics range to target a younger audience. Report consists of company analysis (Estee Lauder company overview, brand analysis, PEST analysis, SWOT analysis, Porter analysis, Industry life cycle, GE portfolio, Scenario Map, Positioning map) and Competitor analysis. Thereafter report develops the series of Marketing Communications objectives onto how Estee Lauder brand could be successfully repositioned for the younger audience. Plan consists of objectives, target positioning, marketing and marketing communications strategy, marketing communications tools to be employed, copy and artwork, media budget and monitoring and controls.
KEYWORDS: estee, lauder, marketing, communications, strategy, development,
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