Browse our collection of papers in
Ericsson

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S/B/539. Joint Venture Strategy of Sony Ericsson

WORDS:

2050

DATE:

2010

PRICE:

29.99 GBP

The paper examines the strategy of Sony towards the joint venture (JV) with the Swedish telecommunication company Ericsson that lead to the creation of Sony Ericsson Mobile Communications. Critical success factors for a JV are outlined, Sony Ericsson JV relationships are analysed, the rationale behind their strategy is explored, the effects of the JV for both companies are examined.

KEYWORDS: Sony Ericsson Mobile Communications, joint venture, JV,

 

C/L/472. Dissertation. Issues of intellectual property rights in modern business environment: case study of Ericsson

WORDS:

13700

DATE:

2009

PRICE:

139.99 GBP

The dissertation addresses the issues of intellectual property rights (IPR) in today's global business environment identifying the reasons why firms seek protection for their intellectual property. Literature is reviewed on the background of Ericsson, the role of intellectual capital (IC) in modern organisations, IC models, IC management, the need of IPR protection, the definitions of patents, the problems related to patenting and copyright, etc. A case study of IPR in Ericsson is conducted applying the grounded theory approach. The research uses the methods of secondary and primary data collection including questionnaires and interviews with Ericsson's executives in the UK and in Sweden. Conclusions are made about Ericsson’s position in the global telecommunication industry with regard to IPR.

KEYWORDS: Dissertation, intellectual capital, Ericsson, telecommunication industry, Intellectual Property Rights, IPR, Patents, Copyright,

 

C/M/1215. Can organisational culture be changed?

WORDS:

1500

DATE:

2009

PRICE:

19.99 GBP

The paper argues whether organisational culture could be changed examining the cultural change in two organisations, BBC and Ericsson Australia. The three levels of culture proposed by Edgar Schein are discussed and applied to the analysis of the organisations.

KEYWORDS: Organisational culture, change management, Edgar Schein, BBC, Ericsson,

 

C/M/791. Brand Equity Analysis: Sony Ericsson

WORDS:

3400

DATE:

2008

PRICE:

39.99 GBP

The paper analyses the brand equity of Sony Ericsson company. The methods of research include secondary data obtained from a literature review on the theory of brand, and primary data obtained through a semi-structured questionnaire. The situation on the mobile phone market is described using competitor analysis. Strengths and weaknesses of the Sony Ericsson marketing strategy are examined.

KEYWORDS: Sony Ericsson, Brand Equity,

 

C/B/531. SWOT Analysis of Ericsson

WORDS:

700

DATE:

2007

PRICE:

9.99 GBP

This paper examines Ericsson, the world-leading supplier in telecommunications, and presents overview of Ericsson and SWOT Analysis which is analysing strengths, weaknesses, opportunities and threats of Ericsson.

KEYWORDS: swot, ericsson,

 

P/B/834. Strategic change in Ericsson Australia

WORDS:

4500

DATE:

2006

PRICE:

49.99 GBP

The paper examines the theory of strategic change providing a review of academic opinions about the features of organisational change, its triggers, implementation, associated problems and general implications for the company. A case study of strategic change in Ericsson Australia is conducted offering an overview of Ericsson telecommunications company, their external (PEST) and internal environmental analysis, and the evaluation of strategic change they implemented.

KEYWORDS: strategic, change, ericsson, australia,

 

C/B/229. Case study ? Ericsson Telecom

WORDS:

3500

DATE:

2005

PRICE:

39.99 GBP

The paper provides the analysis of Ericsson Telecom basing on the case study by Jean-Pierre Jeannet & H. David Hennessey, (2004) 'Cases in Global Marketing Strategies', 6th Ed. The analysis covers the marketing strategy of the company in terms of strategic options for further market expansion. The application of Ansoff business growth matrix helps to review short and long term strategic options with separate discussion of each of four options for market expansion: market penetration, market development, product development and diversification. The analysis also applies 4Ps framework and Roger's diffusion of innovation theory.

KEYWORDS: study, ericsson, telecom,

 

P/B/601. Nokia and Ericsson: products, markets, strategies

WORDS:

2500

DATE:

2005

PRICE:

29.99 GBP

The paper reports on the mobile phone producers Nokia and Ericsson conducting comparative analysis of their products, markets and strategies. The role of innovation in the mobile phone market is discussed.

KEYWORDS: nokia, ericsson, products, markets, strategies,

 

P/B/39. SWOT analysis of Ericsson

WORDS:

400

DATE:

2003

PRICE:

9.99 GBP

KEYWORDS: swot, ericsson,

 

P/B/460. Review of global mobile phone industry

WORDS:

6000

DATE:

2001

PRICE:

69.99 GBP

The paper examines the performance of Ericsson, the worlds biggest manufacturer of mobile phones, providing the companys background and conducting elements of SWOT and PEST analysis. Characteristics of the global mobile phone market are outlined describing Ericssons competitors, namely, Nokia, Motorola, Siemens, etc.

KEYWORDS: review, global, mobile, phone, industry,