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Ericsson
S/B/539. Joint Venture Strategy of Sony Ericsson
- WORDS:
- 2050
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper examines the strategy of Sony towards the joint venture (JV) with the Swedish telecommunication company Ericsson that lead to the creation of Sony Ericsson Mobile Communications. Critical success factors for a JV are outlined, Sony Ericsson JV relationships are analysed, the rationale behind their strategy is explored, the effects of the JV for both companies are examined.
KEYWORDS: Sony Ericsson Mobile Communications, joint venture, JV,
Other Papers On: Strategic Alliances and Collaboration between Firms
Other Papers On: Sony
Other Papers On: Ericsson
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