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Ericsson

P/B/601. Nokia and Ericsson: products, markets, strategies

WORDS:
2500
DATE:
2005
PRICE:
29.99 GBP

The paper reports on the mobile phone producers Nokia and Ericsson conducting comparative analysis of their products, markets and strategies. The role of innovation in the mobile phone market is discussed.

 

KEYWORDS: nokia, ericsson, products, markets, strategies,

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