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C/M/791. Brand Equity Analysis: Sony Ericsson
- WORDS:
- 3400
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper analyses the brand equity of Sony Ericsson company. The methods of research include secondary data obtained from a literature review on the theory of brand, and primary data obtained through a semi-structured questionnaire. The situation on the mobile phone market is described using competitor analysis. Strengths and weaknesses of the Sony Ericsson marketing strategy are examined.
KEYWORDS: Sony Ericsson, Brand Equity,
Other Papers On: Sony
Other Papers On: Ericsson
Other Papers On: Branding
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