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C/M/1215. Can organisational culture be changed?

WORDS:
1500
DATE:
2009
PRICE:
19.99 GBP

The paper argues whether organisational culture could be changed examining the cultural change in two organisations, BBC and Ericsson Australia. The three levels of culture proposed by Edgar Schein are discussed and applied to the analysis of the organisations.

 

KEYWORDS: Organisational culture, change management, Edgar Schein, BBC, Ericsson,

 
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