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Energa Czarni Slupsk
C/M/1135. Relationship marketing at Energa Czarni Slupsk club
- WORDS:
- 8600
- DATE:
- 2009
- PRICE:
- 89.99 GBP
The paper examines the current relationship marketing (RM) strategies of the Polish basketball club Energa Czarni Slupsk describing the methodology of the study, the research design and the data collection techniques via interviews. The findings of the research are analyzed making conclusions about the levels of customer satisfaction towards the RM strategies of the club. Recommendations are suggested about the areas of the club’s relationships with the customers that need improvement.
KEYWORDS: Relationship marketing, Energa Czarni Slupsk,
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