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EMI Group
C/M/1036. Marketing in Global Environment: EMI and Radiohead's digital download service
- WORDS:
- 2600
- DATE:
- 2009
- PRICE:
- 29.99 GBP
The paper is based on the case study of EMI and Radiohead that starts to provide its own digital download service. The study addresses two questions related to: (1) e-marketing challenges and implications that need to be addressed by EMI due to Radiohead's decision to launch their own music download, (2) marketing strategy implications for providing a product, such as music, purely as an internet download from the international marketing perspective.
KEYWORDS: EMI, Radiohead, marketing, PEST, standardisation, adaptation, e-marketing, digital ma,
Other Papers On: EMI Group
Other Papers On: Radiohead
Other Papers On: Music Industry
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- Analysis of Companies
- Analysis of Industries
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- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
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- Finance and Accounting
- General Business
- History
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- Human Resource Management
- International Relations
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Keywords Tag Cloud
emi music strategic marketing challenges radiohead pest digital plc download discuss own decision critically assess facing environmental launch response decline perspective strategies strategy swot artists revolution scanning organisation musical implications global products electronic management ei environment service records rock distributes markets label c pop
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WHAT OTHERS HAVE SAID
I've got the paper. It's really good andproven to be very helpful. Thanks.Mike
