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EMI Group
C/B/2440. EMI Music: analysis of decline and strategic perspective
- WORDS:
- 2550
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the problems currently faced by the UK music publisher EMI Music analysing the causes of their sales’ decline, flaws in investment decisions, new artists’ recruitment, and poor integration of strategic assets. The transformation to the digital music and the needs of the music market are discussed. The paper has no references.
KEYWORDS: EMI Music, decline, strategic assets, digital music,
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: EMI Group
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Keywords Tag Cloud
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