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ELI LILLY & COMPANY
E/B/95. Report on ELI LILLY & COMPANY
- WORDS:
- 4300
- DATE:
- 2006
- PRICE:
- 49.99 GBP
Eli Lilly and Company (EL) in the end of the 90s represented one of the top ten companies in pharmaceutical industry. Pharmaceutical industry was a mature industry with annual global sales growth rate 6-7% and consisting of three main types of companies ? major pharmaceuticals, diversified companies and generic companies (Gartenfeld, Mockler, Petrovski). The purpose of this report is to evaluate strategic options suggested by the management of EL as a required respond to the changes in the pharmaceutical industry and their impact on the company. After analysing the trends and conditions as well as key success factors in pharmaceutical industry as well as the company current conditions and capabilities, strategic options are being evaluated and recommendations for further actions are being made.
KEYWORDS: eli, lilly, company,
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