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Electrolux

C/B/3359. Strategic intent and mission statements of commercial and public organisations

WORDS:: 1550
DATE:: 2011
PRICE:: 19.99 GBP

The paper looks at the strategic intent of organisations expressed in the mission and value statements of various commercial and public organisations including Nokia, Kingston University, the University of Northampton, Electrolux. Strategic position of Electrolux is examined.

KEYWORDS: Strategic intent, mission statement, Nokia, Kingston University, University of Northampton, Electrolux,

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S/B/562. Scenario planning for companies in dynamic environments

WORDS:: 3250
DATE:: 2010
PRICE:: 39.99 GBP

The paper considers and defines scenario planning – the detailed and plausible view of how the business environment of an organization might develop in the future based on grouping of important environment influences and drivers of change about which there is a high level of uncertainty. The study analyses the need for scenario planning and the scenario planning process – the research analysing the scenario planning approach of Waterstones bookshops, Electrolux, and Apple Inc., and discusses how methodologies, such as PEST and Blue Ocean Strategy (a creative, visual exploration of new market territories against current industry trends) can shape scenario planning.

KEYWORDS: Scenario planning, business environment, business development, PEST, Blue Ocean Strategy, Waterstones, Apple Inc, Electrolux,

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C/A/20. In What Way Can Operational, Functional and Strategic Design Management Contribute to the Business Growth of Electrolux Group?

WORDS:: 2000
DATE:: 2009
PRICE:: 29.99 GBP

The paper looks at the features of design management (DM) at the operational, functional and strategic levels applying the theory to the case study of DM in Electrolux, a large company specialising in domestic appliances, and identifying its significance for the company development.

KEYWORDS: Design management, Electrolux,

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