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C/M/1667. Strategic management in PowerGen

WORDS:
3950
DATE:
2010
PRICE:
39.99 GBP

The paper looks at the approaches to strategic management used by the UK electricity supplier PowerGen examining the process of strategic planning and describing the company’s corporate governance, organisational structure, core competences, etc. Comparisons are made with the French company Electricité de France. The effects of the privatisation and deregulation in the UK electricity industry on the merger between PowerGen’s and Midlands Electricity are analysed.

 

KEYWORDS: Strategic management, PowerGen, Electricité de France, electricity industry,