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Egg bank

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S/B/373. Critical analysis of Egg banking

WORDS:
3500
DATE:
2008
PRICE:
39.99 GBP

The paper reports on the strategies and practices of the online bank Egg reviewing their history and background, summing up the features of online banking, describing the basic characteristics of Egg's products, and commenting on the company's successes and failures. General information on e-business models is presented, SWOT, Ansoff and other analytical approaches are used.

 

KEYWORDS: Egg, bank, online, e-business, SWOT, Ansoff,

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P/EI/59. CRM in E-banking: literature review and case study of UK based e-bank ‘Egg

WORDS:
4500
DATE:
2005
PRICE:
49.99 GBP

The paper examines the issues of customer relationship in Internet banking conducting a case study of the UK based e-bank Egg. A review of literature on relationship marketing in banks is offered highlighting the reasons behind the preference of consumers for physical banks and arguing if it is possible to establish loyalty over the Internet. Eggs practices are analysed in light of the reported theories, recommendations are made to improve the banks CRM.

 

KEYWORDS: ei, crm, e-banking, literature, review, study, uk, based, e-bank, â, egg,

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