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Egg bank
P/EI/59. CRM in E-banking: literature review and case study of UK based e-bank ‘Egg
- WORDS:
- 4500
- DATE:
- 2005
- PRICE:
- 49.99 GBP
The paper examines the issues of customer relationship in Internet banking conducting a case study of the UK based e-bank Egg. A review of literature on relationship marketing in banks is offered highlighting the reasons behind the preference of consumers for physical banks and arguing if it is possible to establish loyalty over the Internet. Eggs practices are analysed in light of the reported theories, recommendations are made to improve the banks CRM.
KEYWORDS: ei, crm, e-banking, literature, review, study, uk, based, e-bank, â, egg,
Other Papers On: Egg bank
Other Papers On: CRM and EC
Other Papers On: E-banking (Online Banking)
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
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