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Ebury Inn
C/M/1601. Marketing plan for the hotel Ebury Inn
- WORDS:
- 3950
- DATE:
- 2010
- PRICE:
- 39.99 GBP
This paper presents a marketing plan for a 25 room hotel, Ebury Inn that has recently been purchased in Ebury Street, London. The paper provides an internal and external analysis of the company using SWOT analysis and Porters Five Forces analysis. The paper evaluates the mission statement, travel policies, competition, service offerings, positioning, market and target audience strategy, implementation schedule, and budget, amongst many other aspects.
KEYWORDS: Marketing plan, Ebury Inn, hotel, external analysis, internal analysis, strategy, business plan, SWOT Analysis, Porters Five Forces analysis,
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