Browse our collection of papers in
EasyJet
C/M/2623. Strategic Management in Nokia, EasyJet, Ryanair, and Ray Brown
- WORDS:
- 1650
- DATE:
- 2012
- PRICE:
- 19.99 GBP
The paper examines the principles of strategic management in Nokia, EasyJet, Ryanair, and Ray Brown Ltd addressing the acquisition strategy used by Nokia, the price discrimination strategy used by EasyJet and Ryanair, and the diversification strategy used by the furniture manufacturer Ray Brown. Ansoff matrix is applied to analyse strategic options open to Ray Brown.
KEYWORDS: Strategic Management, Nokia, EasyJet, Ryanair, Ray Brown, Ansoff,
C/M/2587. Dissertation. Impact of economic recession on low-cost airline carriers in UK: case study of EasyJet
- WORDS:
- 8350
- DATE:
- 2011
- PRICE:
- 89.99 GBP
The paper looks at the performance of the UK based low-cost airline carrier EasyJet evaluating it in the context of the current economic recession in the UK. Literature is reviewed on the UK economy and airline industry, EasyJet’s strategy against their competitors, i.e. Ryanair, BMI and British Airways (BA), EasyJet’s financial results as of 2010, etc. The dissertation employs the methods of secondary research and primary research based on questionnaires distributed within a focus group of travelers to identify the patterns of their buying behaviour. Conclusions are made about competitive threats faced by EasyJet within the European air transportation industry.
KEYWORDS: Dissertation, economic recession, low-cost airline carriers, EasyJet, Ryanair, BMI, British Airways, air transportation, airline industry,
C/OM/399. Analysis of the innovation environment in UK and value creation at EasyJet
- WORDS:
- 2950
- DATE:
- 2012
- PRICE:
- 29.99 GBP
This paper looks at the innovative environment within the UK, and aims to assess the value creation process at EasyJet. The paper begins by providing background information on value innovation strategies, and presents an example of the value innovation model. The paper then introduces EasyJet and carries out a VRIN analysis. Two SWOT analyses are provided, one on the UK and one on EasyJet. Before conclusions are made, the paper carries out a Porters five forces analysis.
KEYWORDS: Innovation, EasyJet, value innovation, value innovation model, VRIN analysis, SWOT, Porters five forces,
S/E/298. An examination of EasyJet's performance
- WORDS:
- 2650
- DATE:
- 2008
- PRICE:
- 29.99 GBP
This paper examines EasyJet’s performance in the current economy, and aims to forecast their future sales. The paper begins by looking at demand, supply, elasticity, and pricing aspects in the market, and follows with an evaluation of the competition. Easyjets objectives are discussed, and the paper then focuses on forecasting through use of qualitative and quantitative analysis.
KEYWORDS: EasyJet, economy, demand, supply, elasticity, pricing, forecasting, quantitative analysis, qualitative analysis,
C/F/1365. Financial performance of EasyJet
- WORDS:
- 2600
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper reports on the study of EasyJet’s annual reports for 2009- 2010 conducting analysis of the company’s profitability, efficiency, liquidity and leverage ratios, analysing the performance of their share prices and suggesting investment recommendations with regard to EasyJet.
KEYWORDS: Financial performance, EasyJet,
C/B/4152. Dissertation outline. How can Easy Jet maintain their current level of profitability and market share?
- WORDS:
- 650
- DATE:
- 2011
- PRICE:
- 9.99 GBP
This dissertation outline is for a study on Easy Jet, the low cost airline company, and aims to examine how they can maintain their current level of profitability and market share. The research aim and questions are identified, followed by the details for the proposed review of literature. The research philosophy, approach, methods, and strategies are discussed, and the dissertation outline presents the conclusion sections.
KEYWORDS: Dissertation outline, Easy Jet, low cost airline, profitability, market share!,
C/M/2222. An examination of internal quality service at Easy Jet
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on internal quality service, and uses Easy Jet as a case study. The study begins by providing theoretical information on internal quality service, and follows with a discussion regarding the service profit chain model. The paper then outlines and describes aspects of the model, some of which include internal service quality, employee satisfaction, customer loyalty, and external service quality. The strengths and weaknesses of Easy Jet’s internal Service Quality Delivery are assessed and the paper concludes by providing recommendations for Internal Quality Service Delivery.
KEYWORDS: internal quality service, Easy Jet, the service profit chain model, employee satisfaction, customer loyalty, external service quality!,
C/B/3804. EasyJet: acquisition of GO Airline and strategic analysis
- WORDS:
- 2550
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper analyses the performance of the European low-cost airline EasyJet reporting on their acquisition of GO Airline, outlining advantages and disadvantages of mergers and acquisitions (M&A) within the airline industry, and arguing the benefits of the M&A for EasyJet. The company’s strategic analysis is conducted using the models of PESTEL, Porter’s Five Forces, SWOT and Ansoff matrix. Recommendations are suggested on the basis of the analysis.
KEYWORDS: M&A, mergers and acquisitions, EasyJet, GO Airline, PESTEL, Porter’s 5 Forces, SWOT, Ansoff matrix, airline industry,
C/B/3795. Strategic analysis of Easy Jet
- WORDS:
- 2050
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper examines the strategic performance of Easy Jet within the low-cost airline industry in Europe. Analysis of the company is conducted using the models of PESTEL and Porter’s Five Forces. Factors that influence transformations within the industry are discussed.
KEYWORDS: Strategic analysis, Easy Jet, PESTEL, Porter’s Five Forces!,
S/M/618. Risk mitigation strategies for Easyjet
- WORDS:
- 2900
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper is a report from a fictional company and it outlines risk mitigation strategies for Easyjet, the airline company. The paper focuses on fuel risk, foreign exchange risk, safety risk, and operational risk. All of the issues affecting Easyjet that are associated with the four main risks are examined, and the paper provides recommendations for management of these risks.
KEYWORDS: Easyjet, risk management, risk mitigation strategies, fuel risk, foreign exchange risk, safety risk! operational risk!,
C/M/2049. Branding, advertising and marketing: case study EasyJet and Zara
- WORDS:
- 2000
- DATE:
- 2011
- PRICE:
- 29.99 GBP
This paper focuses on marketing, branding and advertising and answers five questions. The questions answered are “Why is the EasyJet brand valuable? Discuss how it has been created, maintained, protected, enhanced and extended”, Discuss the principles ethical debates associated with the practice of marketing, Explain the various stages of constructing marketing plan, and discuss the objections raised by critics of marketing planning, “The important thing about advertising is not that it communicates a message, but it is creatively perceived and conceived”. Discuss this statement, Discuss the winning elements in fashion retailers Zara’s approach to distribution.
KEYWORDS: Marketing, branding, advertising, EasyJet, marketing plan, Zara,
C/B/3648. Dissertation Outline. Easy Jet: Developing Strategies to Overcome Competitive Threats in European Market
- WORDS:
- 463
- DATE:
- 2011
- PRICE:
- 9.99 GBP
The paper presents an outline of the dissertation on the competitive strategies of EasyJet in the European market. The aim and questions of the research are formulated, areas and sources of the literature review are defined, research methodology is briefly described. The paper has no references.
KEYWORDS: Dissertation Outline, Easy Jet, Competitive Threats, European Market,
C/B/3606. Dissertation. EasyJet Airline in China
- WORDS:
- 13800
- DATE:
- 2011
- PRICE:
- 139.99 GBP
The dissertation investigates the expansion of EasyJet to the new emerging market of China presenting the history and background of the company, discussing their strategy to expand to China, and addressing the issues and obstacles that EasyJet can face in China. Literature is reviewed on the history and features of low cost carriers and the attractiveness of the Chinese market. Analysis of EasyJet is performed including the use of Porter’s five forces model, risk analysis, production analysis, pricing analysis, capital budgeting, human resource analysis, etc. The issues of leadership in EasyJet are examined. The methodology of the research is based on secondary and primary data obtained from the questionnaire aimed to address leadership issues. Conclusions are made about EasyJet’s prospects within the Chinese aviation market suggesting recommendations about best strategic options.
KEYWORDS: Dissertation, Easy Jet, low cost airline, China, Porter’s five forces, leadership,
C/B/3582. Problems and challenges faced by Easyjet
- WORDS:
- 2200
- DATE:
- 2011
- PRICE:
- 29.99 GBP
The paper looks at the challenges faced by Easyjet in the macroeconomic environment of the low cost airline industry in Europe. The background of the company operations is reviewed, their practises are critically evaluated, key areas of risk are identified, Easyjet’s financial statements are discussed, the problems facing the company are indicated.
KEYWORDS: Easyjet, macroeconomic environment,
C/B/3231. Dissertation. An Analysis of EasyJet Airline system adopted in China
- WORDS:
- 13500
- DATE:
- 2010
- PRICE:
- 139.99 GBP
This dissertation examines Easyjet, the low budget airline company, and aims to discuss extending operations to China. The paper has four objectives, to examine the management issues that Easyjet face, to assess whether fuel costs are an issue, to identify the cost/budgeting issues, and to assess the operational issues. The dissertation aims to propose solutions to all of the issues mentioned. The background to Easyjet is provided, and the review of literature examines low cost carriers, and provides a definition for it. The dissertation then thoroughly examines the issues that Easyjet face including managerial economics, capital budgeting, financial capabilities, and human resource management. The leadership and management approaches are examined in great detail. Data is collected through use of the Multifactor Leadership Questionnaire, which was accompanied by a descriptive cover letter. The research sampling is evaluated, as is the limitations of the research. The findings are then presented and analysed, and the relationship between leadership skills and organisational outcomes are examined.
KEYWORDS: Dissertation, Easyjet, low budget airline, management issues, fuel costs, cost issues, budget issues, managerial economics, capital budgeting, financial capabilities, human resource management, leadership, Multifactor Leadership Questionnaire,
C/F/946. Financial Analysis of EasyJet and Ryanair
- WORDS:
- 1600
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper performs a comparative financial report for EasyJet and Ryanair, two low budget airline companies. The paper begins by describing the general background and performance of both companies. The financial and ratio analysis discusses aspects like profitability, efficiency, liquidity, investment, and earnings per share. The paper discusses the limitations of the analysis, and concludes by stating the reasons why both Ryanair and EasyJet have seen a decline in performance between 2008 and 2009.
KEYWORDS: Financial report, Easyjet, Ryanair, low budget airline, ratio analysis. profitability, efficiency, liquidity, investment, earnings per share!,
C/B/3149. Strategic and marketing analysis of EasyJet
- WORDS:
- 3550
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper presents strategic analysis of EasyJet examining the company’s position in the low cost airline market and conducting their analysis along the lines of the PESTLE and SWOT models. Marketing objectives of EasyJet are outlined, marketing mix (4P) features of the company are defined, projections are made of the company’s financial performance for the 2010-2012.
KEYWORDS: EasyJet, PESTLE, SWOT, Marketing Mix,
C/B/2990. Strategic analysis of Easyjet's position within low cost airline industry
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the strategic position of the low cost carrier (LCC) EasyJet within the low cost airline industry analysing the company’s dependence on the environment of the industry along the lines of the Ansoff, PEST and SWOT models. Strategies for EasyJet are suggested including the areas of market penetration and development, product development, booking services, etc.
KEYWORDS: Strategic analysis, Easyjet, Ansoff, PEST, SWOT, low cost carriers, LCC, airline industry,
C/B/2939. Dissertation. How can easyJet continue to maintain its profitability and market share in low cost airline sector?
- WORDS:
- 7600
- DATE:
- 2010
- PRICE:
- 79.99 GBP
The dissertation investigates the impact of the global economic and financial crisis on the airline industry examining the strategies used by easyJet to maintain their competitive advantage. Literature is reviewed on the theory of strategic management (SM) focusing on descriptive and prescriptive approaches to SM. A study of SM at easyJet is conducted using analytical frameworks of the PESTLE and Porter’s 5 forces models, internal resources and competences analysis, analysis of the company’s financial performance over 2000-2008, etc. The dissertation is based on the methods of secondary research. Conclusions are made about the strengths of the company and the challenges they faced operating within the low cost airline sector.
KEYWORDS: Dissertation, easyJet, low cost airline, PESTLE, Porter’s 5 forces, financial ratios,
C/HR/783. Evaluation of Easyjet's Recruitment and Selection Procedures
- WORDS:
- 1500
- DATE:
- 2010
- PRICE:
- 19.99 GBP
This paper investigates Easyjet’s recruitment and selection procedures, highlighting the history of Easyjet. The paper outlines the selection process for vacancies at head office, cabin crew positions, and for pilots. Internet recruiting is the only method Easyjet uses, and this paper discusses the advantages and disadvantages of this. Detailed evaluations of the recruitment and selection procedures are provided, followed by recommendations for the future.
KEYWORDS: Easyjet, recruitment procedure, selection procedure, internet recruiting, head office, cabin crew, pilots,
C/B/2779. Risk Assessment and Corporate Governance Regulations of EasyJet
- WORDS:
- 4000
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper presents a risk assessment of EasyJet airlines discussing the negative impact of the changes in senior management on the company’s reputation, addressing environmental issues of air travel, explaining the reasons for increasing ticket prices, analysing the ‘no frills’ policy of EasyJet in comparison with other airlines, and discussing their corporate governance regulations.
KEYWORDS: Easyjet, risk assessment risk, no frills airline, Corporate Governance,
S/B/576. Cost leadership approach of RyanAir and use of regional airports
- WORDS:
- 3750
- DATE:
- 2010
- PRICE:
- 39.99 GBP
The paper looks at the cost leadership strategy (CLS) of Ryanair reviewing Porter's theory of generic strategies for competitive advantage, comparing the strategy of Ryanair with that of Easyjet, outlining the features of CLS, and discussing the implications of Ryanair's use of secondary and regional airports.
KEYWORDS: Cost leadership strategy, Ryanair, Easyjet, airports, Porter’s generic strategies,
C/B/2662. The impact of the credit crisis on the airline industry
- WORDS:
- 8300
- DATE:
- 2010
- PRICE:
- 89.99 GBP
This piece of research draws on secondary data to examine the impact of the current financial crisis on the airline industry, with specific focus on British Airways and easyJet. The report in comparing the two cases highlights the relative effectiveness of the different airlines’ strategies. The quantitative analysis shows the scale of response through the use of a number of financial ratios and industry ratios, as well as an assessment of the cost structure of the airlines. The results show that low cost carriers such as easyJet have experienced less of a negative impact on their performance than full service carriers like British Airways.
KEYWORDS: Airline Industry, Financial Crisis, credit crisis, british airways, easyjet, flying, budget airlines, profit, low cost carriers, LCC, full service carrier, FSC,
C/F/760. SWOT, PESTEL and Porter's 5 Forces, Financial and Share Performance analyses of EasyJet Vs. Ryanair
- WORDS:
- 2850
- DATE:
- 2010
- PRICE:
- 29.99 GBP
This paper compares and contrasts EasyJet Vs. Ryanair, two of UK’s leading low cost airlines. It examines the environment in which the two airlines are operating with the help of the PESTEL analysis and then goes on to scrutinise the attractiveness and competitiveness of the airline industry that they are operating in, by using Porter’s Five Forces analysis. Two SWOT analyses is undertaken to highlight the companies’ strengths and weaknesses and to reveal any opportunities it can capitalise on and threats it may encounter in the process of further development. The author also carries out an analysis of the financial standing of the two companies through Profitability, Rate of Return, Liquidity, Gearing and Working Capital ratios for 2008-2009 financial years. The paper also provides analysis of share performance of both companies via Earnings per share ratio, Dividend per share, Dividend yield, Dividend Cover and Price Earnings Ratios to arrive at a conclusion on which company is the better of the two.
KEYWORDS: PEST, PESTEL, PESTLE, SWOT, Porter, 5 forces, TOWS, Easyjet, Ryanair, Share Performance,
C/B/2564. Porter's 5 Forces analysis of Easyjet Vs Ryanair
- WORDS:
- 700
- DATE:
- 2010
- PRICE:
- 9.99 GBP
This paper presents an overview of Easyjet Vs Ryanair and Porter's 5 forces analysis of Easyjet Vs Ryanair, which is a framework for industry analysis and business strategy development and discusses the bargaining power of customers, bargaining power of suppliers, threat of new entrants and threat of substitute products and intensity of competitive rivalry affecting Easyjet Vs Ryanair.
KEYWORDS: Porter, 5 forces, five forces, Easyjet, Ryanair,
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