EasyJet |Papers4you.com|Over 50,000 University essays-and-dissertationss, Dissertations, Research Papers, Essays, Assignments, Academic Reports and Analysis

C/B/2101. Dissertation Outline. How Can easyJet Continue to Maintain their Profitability and Market Share in Low Cost Airline Sector?

WORDS:: 1250
DATE:: 2010
PRICE:: 19.99 GBP

The paper presents an extended outline of a dissertation on the strategies that can be adopted by easyJet to gain sustainable competitive advantage in the low cost airline industry. The rationale and objectives of the research are outlined, academic topics and sources for the literature review are indicated, research methodology is described.

KEYWORDS: Dissertation Outline, Strategic Management, easyJet, low cost airlines,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/F/604. Operations and Financial Assessment of British Airways

WORDS:: 5000
DATE:: 2009
PRICE:: 59.99 GBP

The paper examines the financial and operational characteristics of the British Airways (BA) highlighting the features of the airlines industry, describing BA operations within the industry, calculating their key financial ratios for 2008-2009, and evaluating BA financial performance against their main competitors, i.e. Continental Airlines, easyJet and RyanAir.

KEYWORDS: British Airways, BA, financial ratios, airline industry,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/2054. Dissertation. Influence of Market Orientation on Performance of easyJet

WORDS:: 10000
DATE:: 2009
PRICE:: 109.99 GBP

The dissertation explores the concept of market orientation (MO) seeking to evaluate its significance for the performance of easyJet. The review of literature touches on the theoretical framework of MO as a company strategy, the implications of a centralized organisational structure, the features of specialisation behaviour, the dimensions and antecedents of MO, MO outcomes, etc. Interpretevist research philosophy is applied using secondary and primary data collected from questionnaires and semi-structured interviews with the marketing managers of the firm. Analysis of the airline industry is conducted including the industry lifecycle, the evolution of the easyJet stock market prices over 2002-2009, the company’s competitive advantage, and the issues related to MO. Conclusions are made about the flexibility of easyJet management approaches to match the needs of MO.

KEYWORDS: Dissertation, easyJet, Airline Industry, Market Orientation, No-Frills Airlines,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/2044. Dissertation. Influence of Market Orientation on easyJet Performance

WORDS:: 10000
DATE:: 2009
PRICE:: 109.99 GBP

The dissertation examines the market orientation (MO) of easyJet and its impact on the overall performance of the company. The review of literature touches on the theory of market orientation including MO dimensions, antecedents and outcomes for the company. The research uses the philosophy of interpretevism in the analysis of relevant secondary sources and primary data obtained from semi-structured interviews with easyJet’s marketing managers as well as a questionnaire distributed among easyJet’s employees. Conclusions are made about the importance of strategic fit between the internal resources and competencies and the requirements of macro and micro business environment of easyJet.

KEYWORDS: Dissertation, easyJet, Airline Industry, Market Orientation, Marketing Strategy, Alignment, No-Frills Airlines,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/EI/87. Dissertation. Usability of Airline Ticket Reservation Systems

WORDS:: 14700
DATE:: 2009
PRICE:: 149.99 GBP

The dissertation investigates the usability aspects of an airline ticket reservation (ATR) system presenting a literature review on graphical user interfaces in general and ATR systems in particular, highlighting the features that make IS user friendly, etc. Primary research of ATR systems is conducted subjecting five commercial airlines to usability testing, i.e. British Airways, Emirates, Singapore Airlines, EasyJet and RyanAir. Methodology that should be adopted for the development of the prototype is described, the design of the prototype is detailed and evaluated. Conclusions are made about the findings identifying further areas of research.

KEYWORDS: Dissertation, Airline ticket reservation system, usability, graphical user interfaces, prototype development, PHP, MySQL, British Airways, RyanAir, Singapore Airlines, Emirates, EasyJet,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/1743. Proposal. Price Risk to British Airways from Low Cost Carriers

WORDS:: 400
DATE:: 2009
PRICE:: 9.99 GBP

The paper offers a proposal of the research into the risks involved in the pricing strategy of the low cost short haul carriers focusing on the price risk to British Airways (BA), the major carrier in UK airline industry, from the low cost carriers such as easyJet. The structure and objectives of the proposed research are outlined.

KEYWORDS: Proposal, British Airways, BA, easyJet, UK airline industry, low cost short haul carriers,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/1039. Report on EasyJet: ISDABS model

WORDS:: 3000
DATE:: 2008
PRICE:: 39.99 GBP

The paper examines the strategic management of easyJet, using the ISDABS model and considering how the model can help companies in understanding their market environment and internal forces in order to formulate strategies in accordance with their resources and environment.

KEYWORDS: easyJet, strategy, ISDABS, market environment, resources,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/1100. Proposal. What are the core competencies of low-cost airlines?

WORDS:: 2500
DATE:: 2008
PRICE:: 29.99 GBP

The paper proposes research into the requirements of the airline sector and the core competences of low-cast airlines with the focus on easyJet. The objectives of the study are formulated, the methods of research are described as secondary research with quantitative and qualitative data assessment. The ethical issues of the research, its timescale and resources are identified.

KEYWORDS: Proposal, low-cast airlines, easyJet,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/1107. Proposal. How sustainable is the strategy of easyJet?

WORDS:: 2300
DATE:: 2008
PRICE:: 29.99 GBP

The paper offers a research proposal into the strategy of easyJet suggesting a critical assessment of its sustainability. The position of the company in the low-cost airlines industry is discussed, the aims and objectives of the study are outlined, literature is reviewed on the theoretical approaches to strategic management, research methodology is described suggesting the use of exploratory case study based on primary data collected via interviews and a structured questionnaire, the timescale of the work is identified.

KEYWORDS: Proposal, easyJet, low-cost airlines, strategic management, sustainability,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/1206. Dissertation. What are the core competencies of low-cost airlines? Case of easyJet

WORDS:: 20000
DATE:: 2008
PRICE:: 209.99 GBP

The dissertation examines the core competencies of successful low-cost airlines with a focus on easyJet seeking to identify how they manage to sustain their competitive advantage. The work is based on secondary research of annual reports, presentations, etc. The data obtained on the performance of the low-cost airlines is subjected to mathematical and statistical analysis. The review of literature touches on the concept of core competence (CC), CC on low-cost airlines, CC of EasyJet, the features of HRM in the airline sector, the management of maintenance, repair and overhaul (MRO) activities, the issues of customer service delivery, financial and operations performance of easyJet over 2005-2007, etc. Conclusions are made about the challenges faced by European low-cost airlines, and the efficiency of their costs management.

KEYWORDS: Dissertation, low-cost airlines, easyJet, core competences,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/1246. EeasyJet feasibility study

WORDS:: 4300
DATE:: 2008
PRICE:: 49.99 GBP

The paper offers a feasibility study of easyJet's market entry to Asia presenting an overview of their business, goals and objectives, strengths and weaknesses, customers / clients, etc. Market and competitor analysis is conducted describing the company's marketing strategy, premises, equipment, location, resources, technology and innovation, key people, profit and monthly cash flow forecasts, critical risks, etc.

KEYWORDS: easyJet, entry strategy, SWOT, competitor analysis, financial projections,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/887. Proposal. easyJet, Low-cost Airline in 21st Century: Contribution of Core Competencies in the Success of Low-cost Airlines

WORDS:: 2500
DATE:: 2008
PRICE:: 29.99 GBP

The paper is a research proposal into the contribution of core competencies (CC) to the success of low-cost airlines, particularly, easyJet. The background and the academic context of the research are presented highlighting the CC of easyJet and low-cost airlines. Research objectives are outlined, research approaches, design and methods of data collection are described, the issues of the validity and ethics of the study are considered, the timetable and resources are defined.

KEYWORDS: Proposal, easyJet, low-cost airlines, core competences,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/F/468. Strategic Financial Management of Easyjet

WORDS:: 1200
DATE:: 2008
PRICE:: 19.99 GBP

The paper explores the financial and non-financial performance of Easyjet, the European low-cost airline, analysing their financial ratios for 2006-2007, conducting strategic analysis using the model of PEST and discussing the company's competitive advantage.

KEYWORDS: Easyjet, Financial ratios, PEST, Competitive advantage, low cost airline industry,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/M/817. Effective Advertising: easyJet Credit Card

WORDS:: 2700
DATE:: 2008
PRICE:: 29.99 GBP

The paper examines the techniques of effective advertising for easyJet new credit card (CC) reviewing theoretical approaches to advertising, and exploring the nature of the Unique Selling Proposition (USP) with regard to easyJet CC. Advertising media are suggested, the objectives of the easyJet CC advertisement are outlined, the effectiveness of the storyboard is argued. A power point presentation of the study is supplied in a separate file.

KEYWORDS: Advertising, credit card, easyJet,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/M/821. What Makes Advertising Effective?

WORDS:: 2500
DATE:: 2008
PRICE:: 29.99 GBP

The paper examines the concept of advertising effectiveness critically discussing related literature from practitioner's and academic perspectives and comparing a short-term view on the success of individual ads with a wider range of factors taken into account from the academic perspective. A case study of easyJet advertising policy is considered.

KEYWORDS: Advertising, effectiveness, easyJet,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/M/914. Dissertation. Pricing in UK Short Haul Carrier Industry

WORDS:: 13300
DATE:: 2008
PRICE:: 139.99 GBP

The dissertation investigates the changes in modern airline industry after the terrorist attacks of 9/11 analysing the causes and consequences of the advent of cheap short-haul (SH) flights to small and medium size destinations. Literature is reviewed on the UK airline industry with the focus on the short haul airlines. The situation on the SH market between 2002 and 2006 is analysed using the model of Porter's Five Forces, the Diamond model, core competencies analysis, value chain analysis, etc. The factors influencing short haul airline markets are identified, the analysis of the major SH carriers is conducted including easyJet, RyanAir, bmi, and Jet2.com. Conclusions are made about the logic behind the budget airlines and the future trends in the short haul airline market.

KEYWORDS: dissertation, pricing, uk, short, haul, carrier, industry,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/M/961. EasyJet: Strategic Marketing analysis

WORDS:: 2900
DATE:: 2008
PRICE:: 29.99 GBP

The paper provides a marketing plan for EasyJet aimed to strengthen the company's position in the market and tailored to the company's actual organizational situation and market environment. The core business of EasyJet, i.e. low cost passenger flights within Europe, is analyzed assessing the environment where EasyJet operates, and using strategic frameworks of PESTEL, SWOT, marketing mix, Porter's Five Forces, etc.

KEYWORDS: EasyJet, low cost passenger flights, PESTEL, SWOT, marketing mix, Porters Five Forces,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/643. EasyJet vs. RyanAir

WORDS:: 1600
DATE:: 2007
PRICE:: 19.99 GBP

Low cost carriers (LCC) accounted for 24% of airline capacity within Europe in 2006 (Alloway 2007). And RyanAir and EasyJet, Europe's number one and number two budget airliners respectively, are accounting for most of that growth. So how do they stack up to each other? And how can they improve their competitiveness? This paper analyses low-cost market segment, business models of the companies, target consumers, analysis of competitors, critical success factors, competitive positioning and SWOT analyses of EasyJet and RyanAir.

KEYWORDS: easyjet, vs, ryanair,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/729. To examine easyJet's response to social responsibility needs

WORDS:: 2000
DATE:: 2007
PRICE:: 29.99 GBP

The study analyzes the case of easyJet and its response to social and environmental concerns. It explains the concept of social responsibility and its importance within the aviation sector with special reference to easyJet and low cost carriers. It examines the ways in which easyJet is tackling the issues of corporate social responsibility by analyzing its strategies and business processes.

KEYWORDS: easyJet, social responsibility, environmental concerns, low cost carries, economy carr,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/842. Strategic Planning and Information Systems

WORDS:: 4600
DATE:: 2007
PRICE:: 49.99 GBP

The paper examines the topic of strategic planning and information systems critically discussing a number of models, frameworks and approaches to strategic planning and aligning business objectives with IS/IT. The applications of IS/IT in strategic planning are illustrated with the case studies of Tesco, easyJet and Coca Cola.

KEYWORDS: Strategic planning, information systems, IS/IT,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/F/209. easyJet Valuation

WORDS:: 1600
DATE:: 2007
PRICE:: 19.99 GBP

This paper discusses the valuation of easyJet, a low-cost airline operating in the UK, and mainland Europe. The details of the valuation are discussed including the key assumptions in the discounted cash flow such as easyJet beta and comparison with competitors, and forecast assumptions. The calculation of the WACC is also explained, and a scenario analysis is presented.

KEYWORDS: easyJet, valuation, DCF, airline sector,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/M/475. Marketing Mix of easyJet and RyanAir

WORDS:: 1000
DATE:: 2007
PRICE:: 19.99 GBP

This paper briefly examines the marketing mix (product, price, place and promotion) of the two leading low-cost, no frill airlines, easyJet and RyanAir. In so doing, it highlights the similar approaches that both airlines adopt.

KEYWORDS: Marketing mix, low-cost airlines, easyJet, Ryanair,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

S/F/149. Analysis of the 2005 annual report of British Airways and a ratio comparison with easyJet

WORDS:: 4000
DATE:: 2006
PRICE:: 49.99 GBP

The paper examines the financial performance of British Airways (BA) conducting ratio analysis of their annual report for 2005 and comparing the financial data with those of the easyJet. A brief overview of BA and easyJet is presented, simplified break-even analysis of BA is conducted, the problems and obstacles of the company are identified.

KEYWORDS: British Airways, BA, easyJet, financial ratios,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/B/384. Information Strategy and Audit: The Case of EasyJet

WORDS:: 1900
DATE:: 2006
PRICE:: 19.99 GBP

This paper examines the role that an information strategy and information audit has in easyJet and how such a strategy has been applied. In discussing the role and value of information in organizations and its contribution to strategy at all levels, the paper distinguishes between data, information and knowledge. Briefly examining the information, technology, systems and people resources in easyJet, the paper asks whether the company has the appropriate resources to implement its aims and objectives, and the role that information plays in this process.

KEYWORDS: information, strategy, audit, easyjet,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST

C/EI/24. EasyJet E-Commerce Strategy

WORDS:: 3500
DATE:: 2006
PRICE:: 39.99 GBP

The report is aimed at investigating the e-commerce strategy adopted by EasyJet, one of the prominent low-cost and no-frills European Airline. The report has been sectioned into introduction, organizational context, industry analysis, company analysis, description of e-commerce strategy, assessment of e-commerce strategy and recommendations. Models like PEST, Porter's Five Forces and SWOT have been used in order to provide an in depth analysis of the research under consideration.

KEYWORDS: ei, easyjet, e-commerce, strategy,

DOWNLOAD THIS PAPER DOWNLOAD THE REFERENCE LIST