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EasyJet

P/M/616. Easy Jet’s marketing strategy

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper reports on the Easy Jet marketing management reviewing the companys resources and capabilities and conducting analysis using SWOT and Porters Five Forces models. A short-term marketing strategy for the company is recommended.

 

KEYWORDS: Easy Jet, marketing strategy, SWOT, Porters Five Forces,

Other Papers On: EasyJet