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EasyJet
P/M/549. Application of marketing service theories in Easy Jet
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper reports on the issues of marketing service in EasyJet reviewing marketing theories applied in the companys practices, i.e. the model of tangible and intangible components of an airline company, service encounters and service quality, techniques of maximizing customer service, etc.
KEYWORDS: application, marketing, service, theories, easy, jet,
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Keywords Tag Cloud
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