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EasyJet

P/B/461. Report on easyJet and easyGroup

WORDS:
3000
DATE:
2004
PRICE:
39.99 GBP

The paper reports on easyJet as part of easyGroup providing information on their fleets, airports, routs, websites, financial assets, human resources, marketing strategies, etc. The position of easyGroup diversified into six businesses is assessed using BCG (Boston Consulting Group) matrix.

 

KEYWORDS: easyjet, easygroup,

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