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EasyJet
E/B/88. British Airways and easyJet: comparative analysis
- WORDS:
- 2000
- DATE:
- 2006
- PRICE:
- 29.99 GBP
The paper reports on the European operations of the British Airways (BA Connect) and easyJet comparing their marketing strategies, strategic choices, competitors, etc. PEST, SWOT, product life cycle and other models are used (in the Appendices).
KEYWORDS: British Airways, BA, easyJet,
Other Papers On: EasyJet
Other Papers On: British Airways
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Keywords Tag Cloud
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