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EasyJet

E/B/45. Easy Jet position in airline industry

WORDS:
2000
DATE:
2005
PRICE:
29.99 GBP

The paper reports on the airline industry using the elements of PESTEL and Five Forces analysis. Success factors in the low cost airline sector are identified, core competences of Easy Jet are reviewed aiming to identify whether their competitive advantage is sustainable.

 

KEYWORDS: easy, jet, position, airline, industry,

 
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