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EasyJet
E/B/157. EasyCruise: How successful is the new kind of cruise holiday in the long-term?
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the performance of easyCruise reviewing the background of easyGroup, describing easyCruise products, discussing the company’s ‘no-frills’ strategy and conducting analysis along the lines of the marketing mix, SWOT and Porter’s Five Forces models.
KEYWORDS: EasyCruise, easyGroup, SWOT, Porters Five Forces,
Other Papers On: EasyJet
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Keywords Tag Cloud
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