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EasyJet
C/M/821. What Makes Advertising Effective?
- WORDS:
- 2500
- DATE:
- 2008
- PRICE:
- 29.99 GBP
The paper examines the concept of advertising effectiveness critically discussing related literature from practitioner's and academic perspectives and comparing a short-term view on the success of individual ads with a wider range of factors taken into account from the academic perspective. A case study of easyJet advertising policy is considered.
KEYWORDS: Advertising, effectiveness, easyJet,
Other Papers On: EasyJet
Other Papers On: Advertising
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Keywords Tag Cloud
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