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EasyJet
C/EI/24. EasyJet E-Commerce Strategy
- WORDS:
- 3500
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The report is aimed at investigating the e-commerce strategy adopted by EasyJet, one of the prominent low-cost and no-frills European Airline. The report has been sectioned into introduction, organizational context, industry analysis, company analysis, description of e-commerce strategy, assessment of e-commerce strategy and recommendations. Models like PEST, Porter's Five Forces and SWOT have been used in order to provide an in depth analysis of the research under consideration.
KEYWORDS: ei, easyjet, e-commerce, strategy,
Other Papers On: EasyJet
Other Papers On: E-businesses
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
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