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EasyJet

C/B/3149. Strategic and marketing analysis of EasyJet

WORDS:
3550
DATE:
2010
PRICE:
39.99 GBP

The paper presents strategic analysis of EasyJet examining the company’s position in the low cost airline market and conducting their analysis along the lines of the PESTLE and SWOT models. Marketing objectives of EasyJet are outlined, marketing mix (4P) features of the company are defined, projections are made of the company’s financial performance for the 2010-2012.

 

KEYWORDS: EasyJet, PESTLE, SWOT, Marketing Mix,

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