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C/B/2990. Strategic analysis of Easyjet's position within low cost airline industry
- WORDS:
- 2100
- DATE:
- 2010
- PRICE:
- 29.99 GBP
The paper looks at the strategic position of the low cost carrier (LCC) EasyJet within the low cost airline industry analysing the company’s dependence on the environment of the industry along the lines of the Ansoff, PEST and SWOT models. Strategies for EasyJet are suggested including the areas of market penetration and development, product development, booking services, etc.
KEYWORDS: Strategic analysis, Easyjet, Ansoff, PEST, SWOT, low cost carriers, LCC, airline industry,
Other Papers On: EasyJet
Other Papers On: Charter and Low Cost Airlines
Other Papers On: Strategic Analysis
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