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C/B/1206. Dissertation. What are the core competencies of low-cost airlines? Case of easyJet

WORDS:
20000
DATE:
2008
PRICE:
209.99 GBP

The dissertation examines the core competencies of successful low-cost airlines with a focus on easyJet seeking to identify how they manage to sustain their competitive advantage. The work is based on secondary research of annual reports, presentations, etc. The data obtained on the performance of the low-cost airlines is subjected to mathematical and statistical analysis. The review of literature touches on the concept of core competence (CC), CC on low-cost airlines, CC of EasyJet, the features of HRM in the airline sector, the management of maintenance, repair and overhaul (MRO) activities, the issues of customer service delivery, financial and operations performance of easyJet over 2005-2007, etc. Conclusions are made about the challenges faced by European low-cost airlines, and the efficiency of their costs management.

 

KEYWORDS: Dissertation, low-cost airlines, easyJet, core competences,

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