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C/B/1107. Proposal. How sustainable is the strategy of easyJet?

WORDS:
2300
DATE:
2008
PRICE:
29.99 GBP

The paper offers a research proposal into the strategy of easyJet suggesting a critical assessment of its sustainability. The position of the company in the low-cost airlines industry is discussed, the aims and objectives of the study are outlined, literature is reviewed on the theoretical approaches to strategic management, research methodology is described suggesting the use of exploratory case study based on primary data collected via interviews and a structured questionnaire, the timescale of the work is identified.

 

KEYWORDS: Proposal, easyJet, low-cost airlines, strategic management, sustainability,

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