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EasyJet

C/B/1039. Report on EasyJet: ISDABS model

WORDS:
3000
DATE:
2008
PRICE:
39.99 GBP

The paper examines the strategic management of easyJet, using the ISDABS model and considering how the model can help companies in understanding their market environment and internal forces in order to formulate strategies in accordance with their resources and environment.

 

KEYWORDS: easyJet, strategy, ISDABS, market environment, resources,

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