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easyGroup

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C/B/4479. Franchising problems and recommendations at easyInternetcafe Ltd

WORDS:
2300
DATE:
2012
PRICE:
29.99 GBP

This paper looks at franchising in relation to easyInternetcafe Ltd, and begins by identifying the current situation there. The main problems they face are detailed, and this is followed an identification of the steps involved when opening an easyInternetcafe Ltd franchise. The concept of a centralized warehouse is detailed, and the paper then looks at various recommendations for easyInternetcafe Ltd. Conclusions are made regarding the benefits and costs of the proposed recommendations.

 

KEYWORDS: Franchising, easyInternetcafe Ltd!,

 

C/B/2780. Business Strategy of easyGroup

WORDS:
290
DATE:
2010
PRICE:
9.99 GBP

The paper looks at the low cost business model of easyGroup examining their strategies within the framework of the Ansoff matrix and discussing their intention to enter the UK cinema market.

 

KEYWORDS: easyGroup, Ansoff matrix,