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EADS

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C/M/1496. Internal management of innovation: case studies of Avon, Google Inc and EADS

WORDS:
3500
DATE:
2010
PRICE:
39.99 GBP

This paper considers the management of innovation at three key companies in three contrasting areas of activity: EADS Eurocopter, the global leader of helicopter manufacturing, Google Inc, the internet giant, and Avon, the global direct-selling company specialising in women’s beauty products. Three factors are considered: company structure, corporate culture, and HR policies – and recommendations for innovation in each company follow. The three reviews attempt to show the importance of internal environment (company structure, culture) to innovation and profitability. The information presented by the paper on company hierarchies (or in the case of Google, lack of them), internal communications, employee retention strategies, and research and development has been assembled from a variety of printed and on-line material (on-line annual reports, newspaper articles), and such studies as L.A. Klepacki on Avon and V. Scott on Google – Corporations that Changed the World.

 

KEYWORDS: Avon, Google Inc, EADS, Eurocopter, innovation, research & development,

 

C/OM/157. Innovation and IT in Supply Chain of EADS

WORDS:
3900
DATE:
2009
PRICE:
39.99 GBP

The paper offers a case study of EADS new military air craft A400M launch analysing the ways in which EADS interacts with its organisational environment. The means of measuring innovation and IT aspects of the organisation's output are outlined from a supply chain perspective. The ways to improve the innovation and IT aspects of the organisation are considered discussing the possible organisational and supply chain barriers to change from a supply chain perspective. Recommendations are suggested about the ways to overcome the existing the barriers to change.

 

KEYWORDS: Innovation, supply chain, EADS, military aircraft, barriers to change, IT,