Browse our collection of papers in
E-Bay
S/M/415. Service Marketing Management: EBay and Amazon
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the practices of the EBay and Amazon highlighting the benefits of their retailing and service facilities, comparing the structure of their consumer demand, describing the so-called 'servuction model', the features of services delivery ('servicescape'), consumer expectations, etc. Gap analysis is conducted of the discrepancies between consumer expectation and management perception of service quality in EBay and Amazon. Recommendations are suggested about the companies' opportunities.
KEYWORDS: Service Marketing, EBay, Amazon,
Other Papers On: E-Bay
Other Papers On: Amazon.com
Other Papers On: Services Marketing
Other Papers On: Service Quality
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
ebay ei bay business strategic c study paypal using pestle skype commerce management international china marketing strategy firm model mergers tickets booking legal consider influences external key senior service performance decision com acquisition comparative offeree offeror taobao innovation merger change value create strategies rationale evaluating examination presence turkey india amazon leadership web zeus benefits server security expansion internet ryanair formula ibm alliance swot policy brewing european acquisitions auction success force five describe briefly forces porter porters reality selling buying evaluation site theory models propose
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
I recieved the document. Delivery was prompt and literature very helpfull.Kirk
