Browse our collection of papers in
E-Bay
S/M/415. Service Marketing Management: EBay and Amazon
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the practices of the EBay and Amazon highlighting the benefits of their retailing and service facilities, comparing the structure of their consumer demand, describing the so-called 'servuction model', the features of services delivery ('servicescape'), consumer expectations, etc. Gap analysis is conducted of the discrepancies between consumer expectation and management perception of service quality in EBay and Amazon. Recommendations are suggested about the companies' opportunities.
KEYWORDS: Service Marketing, EBay, Amazon,
Other Papers On: E-Bay
Other Papers On: Amazon.com
Other Papers On: Services Marketing
Other Papers On: Service Quality
Subject Catalogue
- Dissertations and Proposals
- Analysis of Companies
- Analysis of Industries
- Architecture, Design and Technology
- Computing and Mathematics
- E-Commerce and E-Business
- Economics
- Education
- Engineering
- Fashion and Culture
- Finance and Accounting
- General Business
- History
- Hospitality and Tourism
- Human Resource Management
- International Relations
- Law
- Literature, Language and Theatre Studies
- Management and Organisational Behaviour
- Marketing
- Media, Music and Art
- Operations Management
- Philosophy
- Politics
- Psychology
- Science, Medicine and Nursing
- Sociology
Keywords Tag Cloud
ebay ei bay business study c strategic model commerce management strategy using pestle paypal firm international external describe key forces briefly propose rationale porter consider amazon marketing service china evaluating skype acquisition tickets booking leadership senior decision performance legal com influences theory benefits ryanair zeus web security server formula brewing ibm alliance swot policy european internet expansion reality models porters five force site evaluation acquisitions mergers auction buying selling success
GET OUR GooGLE TOOLBAR BUTTON
BOOK MARK US
WHAT OTHERS HAVE SAID
Thankyou for being so prompt with the replies, it really helps when you are busy 24/7Sandra
