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E-Bay
S/M/415. Service Marketing Management: EBay and Amazon
- WORDS:
- 3100
- DATE:
- 2008
- PRICE:
- 39.99 GBP
The paper reports on the practices of the EBay and Amazon highlighting the benefits of their retailing and service facilities, comparing the structure of their consumer demand, describing the so-called 'servuction model', the features of services delivery ('servicescape'), consumer expectations, etc. Gap analysis is conducted of the discrepancies between consumer expectation and management perception of service quality in EBay and Amazon. Recommendations are suggested about the companies' opportunities.
KEYWORDS: Service Marketing, EBay, Amazon,
Other Papers On: E-Bay
Other Papers On: Amazon.com
Other Papers On: Services Marketing
Other Papers On: Service Quality
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Keywords Tag Cloud
ebay ei bay business study c strategic model commerce management strategy using pestle paypal firm international external describe key forces briefly propose rationale porter consider amazon marketing service china evaluating skype acquisition tickets booking leadership senior decision performance legal com influences theory benefits ryanair zeus web security server formula brewing ibm alliance swot policy european internet expansion reality models porters five force site evaluation acquisitions mergers auction buying selling success
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