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E-Bay

P/M/729. Success of eBay and its leadership

WORDS:
2000
DATE:
2006
PRICE:
29.99 GBP

The paper examines the external and internal factors behind the success of eBay relating the companys history and conducting their PESTEL analysis. The personality of Meg Whitman, the leader of eBay, her leadership style and the role in eBay development are discussed. The attitudes towards the organisational roles of women in East Asia and the Middle East are reflected on.

 

KEYWORDS: eBay, leadership, women, Meg Whitman,

 
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