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C/M/2408. Innovation and change in Skype after merger with E-bay

WORDS:
1850
DATE:
2011
PRICE:
19.99 GBP

The paper addresses the approaches to innovation and change used in Skype after its acquisition by E-bay. Definitions of innovation in general and organisational innovation are provided, triggers and promoters of innovation are identified. The impact of the acquisition on Skype is evaluated with regard to the novel patterns of organisational behaviour, respective challenges faced by the company employees, and their reactions to change.

 

KEYWORDS: Innovation, change, Skype, merger, E-bay,

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ebay ei bay business strategic c study paypal using pestle skype commerce management international china marketing strategy firm model mergers tickets booking legal consider influences external key senior service performance decision com acquisition comparative offeree offeror taobao innovation merger change value create strategies rationale evaluating examination presence turkey india amazon leadership web zeus benefits server security expansion internet ryanair formula ibm alliance swot policy brewing european acquisitions auction success force five describe briefly forces porter porters reality selling buying evaluation site theory models propose
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