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C/M/1724. Examination of the international presence of EBay in India, China and Turkey

WORDS:
850
DATE:
2010
PRICE:
9.99 GBP

This paper examines the global presence of EBay, focusing on the international marketing strategies of the organisation. EBay is discussed in relation to India, China and Turkey. The paper concludes by assessing what countries EBay has been successful in,

 

KEYWORDS: Global presence, EBay, international marketing, India, China, Turkey,

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