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E-Bay
C/B/2693. Business and marketing strategies of eBay
- WORDS:
- 5750
- DATE:
- 2010
- PRICE:
- 59.99 GBP
The paper examines the strategy of the online business eBay (E–Bay) presenting the background of the company, reviewing their international operations, evaluating the strategic importance of the company’s acquisition of Skype and discussing the benefits of this synergetic partnership. PESTEL analysis is conducted of the external factors influencing the company’s operations, their marketing strategy is discussed, the current challenges and success factors are highlighted.
KEYWORDS: Business strategy, marketing strategy, eBay, E-Bay, Skype, PESTEL,
Other Papers On: Skype
Other Papers On: E-Bay
Other Papers On: Corporate Strategy: Case Studies
Other Papers On: PEST Analysis
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Keywords Tag Cloud
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