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E-Bay
C/B/2085. E-commerce in China: case study of eBay
- WORDS:
- 1950
- DATE:
- 2009
- PRICE:
- 19.99 GBP
The paper presents a case study of eBay’s expansion to China. The history of the company’s global strategy is reviewed, their business model is analyzed, Chinese online market is described highlighting the challenges posed for eBay by the increasing local competition, and discussing eBay’s acquisition of EachNet and their partnership with TOM Online in the Chinese market.
KEYWORDS: eBay, E-Bay, e-commerce, China, TOM Online, international business,
Other Papers On: International Business in China
Other Papers On: E-Bay
Other Papers On: TOM Online
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Keywords Tag Cloud
ebay ei bay business study c strategic model commerce management strategy using pestle paypal firm international external describe key forces briefly propose rationale porter consider amazon marketing service china evaluating skype acquisition tickets booking leadership senior decision performance legal com influences theory benefits ryanair zeus web security server formula brewing ibm alliance swot policy european internet expansion reality models porters five force site evaluation acquisitions mergers auction buying selling success
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