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C/B/2085. E-commerce in China: case study of eBay

WORDS:
1950
DATE:
2009
PRICE:
19.99 GBP

The paper presents a case study of eBay’s expansion to China. The history of the company’s global strategy is reviewed, their business model is analyzed, Chinese online market is described highlighting the challenges posed for eBay by the increasing local competition, and discussing eBay’s acquisition of EachNet and their partnership with TOM Online in the Chinese market.

 

KEYWORDS: eBay, E-Bay, e-commerce, China, TOM Online, international business,

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