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Dyson
E/M/58. Market segmentation and product development: theory and case study
- WORDS:
- 2000
- DATE:
- 2005
- PRICE:
- 29.99 GBP
The paper examines the importance of market segmentation and product development reviewing theoretical literature and drawing examples from Dysons experience in the vacuum cleaners market.
KEYWORDS: market, segmentation, product, development, theory, study,
Other Papers On: Dyson
Other Papers On: Marketing Theory
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