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Durex and SSL International plc
P/M/654. Report on Durex expansion to China
- WORDS:
- 3000
- DATE:
- 2006
- PRICE:
- 39.99 GBP
The paper reports on the international position of Durex (part of SSL International plc) focusing on its expansion to China, one of the worlds most risky countries for HIV/AIDs. Market targeting, segmentation and entry strategies are described, environmental analysis of the Chinese condom market is conducted using SWOT and marketing mix models.
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