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S/B/250. Dresdner Spitzen: designing an entry strategy into Belarus

WORDS:
9000
DATE:
2007
PRICE:
99.99 GBP

The paper examines the strategy of Dresdner Spitzenmanufaktur (Dresdner Spitzen) for expanding to Belarus. The country's economic overview is provided touching on human, knowledge, capital and natural resources, transport infrastructure, market demand, etc. The competitive advantage of Belarus is examined using Porter's Diamond model, analyzing the Belarusian textile industry along the lines of the Five Forces and PEST models, reporting on their financial performance, etc. Potential business partners for Dresdner Spitzen in Belarus are identified and described.

 

KEYWORDS: Dresdner Spitzen, Belarus, entry,

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