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Dorset Cereals
C/M/2462. Marketing strategy of Dorset Cereals
- WORDS:
- 2800
- DATE:
- 2012
- PRICE:
- 29.99 GBP
The paper examines the marketing strategy of the UK food company Dorset Cereals (DC) conducting their SWOT analysis, identifying DC’s competitive advantage, and suggesting recommendations for the company’s future market strategy along the lines of its objectives, goals, segmentation, targeting, positioning, marketing mix, etc.
KEYWORDS: Marketing strategy, Dorset Cereals, SWOT, marketing mix, competitive advantage,
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