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S/M/115. Dissertation. Critical Analysis on the Effectiveness of Change Management in High Street Electrical Retail in UK. Case Study: DIXONS XL, Cardiff

WORDS:

17000

DATE:

2005

PRICE:

179.99 GBP

The research is based on a critical analysis on the effectiveness on change management in high street electrical retail. The researcher has chosen a case study approach for this research, for which Dixons XL, Cardiff was to be studied and the effectiveness of change management measured. The researcher starts with a brief outline about the problem background, the aim of the research and explains the organisational background in the first chapter. The literature review is done by validating existing theoretical approach on Organisational change, Need for change in organisation, Factors affecting change, Resistances to change and finally discussing on Strategies on overcoming Resistance to change. The various research methods have been briefly explained and its importance to this research is discussed and validated. The data collected using questionnaires and interviews is then analysed and presented in the form of pie and bar charts. The researcher finally concluded, in association with the aim that in certain areas of change management in Dixons XL, Cardiff have been effective but other major areas like communication between the employees, the training provided, the customer service areas has to be improved considerably and the change needed to be effectively managed.

KEYWORDS: dissertation, critical, effectiveness, change, management, street, electrical, retail, uk, study, dixons, xl, cardiff,