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Dixon#s Group
E/M/16. Dixons Group. From 'Bricks and Mortar' to 'Clicks and Mortar'
- WORDS:
- 1500
- DATE:
- 2004
- PRICE:
- 19.99 GBP
This paper analyses the Strategies used by Dixons group to become the dominant player in electrical retail market, 7 P's of Marketing Mix of Dixons group, Porters 5 Forces and concludes with recommendations for Dixons to entice more customers to shop online.
KEYWORDS: dixons, group, bricks, mortar, clicks, mortar,
Other Papers On: Dixon's Group
Other Papers On: Marketing Mix
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