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Dixon#s Group

E/M/16. Dixons Group. From 'Bricks and Mortar' to 'Clicks and Mortar'

WORDS:
1500
DATE:
2004
PRICE:
19.99 GBP

This paper analyses the Strategies used by Dixons group to become the dominant player in electrical retail market, 7 P's of Marketing Mix of Dixons group, Porters 5 Forces and concludes with recommendations for Dixons to entice more customers to shop online.

 

KEYWORDS: dixons, group, bricks, mortar, clicks, mortar,

 
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