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P/M/521. Promotional tools for an online company (case study)
- WORDS:
- 3500
- DATE:
- 2005
- PRICE:
- 39.99 GBP
The paper proposes a new marketing strategy for Directski, an online ski holiday provider and operator, analyzing the companys background and suggesting recommendations in the area of promotion. Promotional tools are reviewed across various media of advertising including newspapers, the Internet, TV and Radio.
KEYWORDS: promotional, tools, online, company, case, study,
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