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Direct Line

P/M/311. Marketing communication Plan for Direct Lines the breakdown service

WORDS:
3000
DATE:
2004
PRICE:
39.99 GBP

This report presents comprehensive Marketing communication Plan for Direct Lines the breakdown service and includes SWOT analysis of direct line, segmentation, targeting and positioning of Direct Line, strategy formulation, development of SMART objectives and creation of promotional strategy. Report also contains media plan, promotional budget and tools for evaluation and control. Contingency planning is also mentioned.

 

KEYWORDS: marketing, communication, plan, direct, lines, breakdown, service,

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direct line value pestel swot success chain forces porter insurance plan communication marketing lines service strategic factors breakdown learning sustainable competitive ideas reference major advantage constellation analyse p capabilities innovation company
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