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Direct Line
P/B/630. Report on Direct Line’s success factors
- WORDS:
- 1500
- DATE:
- 2004
- PRICE:
- 19.99 GBP
The paper reports on Direct Line, a UK direct motor insurer, highlighting their success factors and discussing the results of Porters five forces and SWOT analysis. Theories and methods of corporate development having the greatest influence on the organisations’ success are discussed focusing on the role of acquisitions as a strategic weapon.
KEYWORDS: Direct line, acquisition, success,
Other Papers On: Direct Line
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