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Dieffenbacher Group
E/B/132. Dieffenbacher’s international strategy and expansion to China
- WORDS:
- 5000
- DATE:
- 2006
- PRICE:
- 59.99 GBP
The paper reports on the Dieffenbacher group, an international production systems manufacturer, presenting the company’s profile, describing their competitive environment and analysing the prospect of opening a manufacturing site in China. Theories of foreign direct investment (FDI) are reviewed, the advantages and disadvantages of the Chinese market are identified along the lines of location and internationalisation.
KEYWORDS: dieffenbacherâ, international, strategy, expansion, china,
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Received paper - it has helped point me in the right direction for my research.Martin
