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Diageo Plc
C/M/1314. Consumer Behaviour and Marketing Strategy of Diageo Ireland
- WORDS:
- 4700
- DATE:
- 2010
- PRICE:
- 49.99 GBP
The paper looks at the AIDA (attention-interest-desire-action) model of consumer behaviour discussing its impact on buying decision making, explaining the difference between consumer markets and industrial markets, and exploring social, cultural and psychological factors that affect consumer buying behaviour. Theoretical underpinnings of repeated buying behaviour are applied to the marketing strategy of Diego Ireland analysing the company’s policy towards customer loyalty and conducting their competitor analysis within the framework of Porter’s Five Forces and SWOT models.
KEYWORDS: Diageo, consumer behaviour, buying decision making, marketing strategy, customer loyalty, Porter’ Five Forces, SWOT,
Other Papers On: Consumer Behaviour
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Other Papers On: Strategic Marketing Analysis
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Dear coursework4you: i've received the paper, it is really helpful.Mohammad
